Simply Beautiful Gift Baskets

Simply Beautiful Gift Baskets ad (Click to enlarge)

When I was working on the FW Magazine many of the advertisers supplied their ads. But a few only provide a picture and some text. They needed the ad to be build for them. This is one of those advertisers. She had no logo, a picture of a basket shown and info to be in the ad. I went to her website with only one useful item, her picture. So I went on constructing a background using colors pulled from the picture, a logo in a style equally matching. I assembled all the pieces in a way shown in this layout.

We're So Sorry

When FW Magazine was started by a bunch of eager and excited ladies that set a launch date that ended up being a little unrealistic. So when the date come and gone they needed to put something out explaining the situation to not only the awaiting viewers but also the advertisers. I had only a few hours to pull something together so they could post it right away.

Lucabella's At Home Ad

Currently I am laying out the Frugle WAHM magazine. With this project, I have to place many ads of all sizes through out the layout, but there are some ads that are needing totally laid out. Lucabella's At Home is one of them. Kelly Oyler did have a logo and only a few pictures for us to use. Some of the pictures are of low resolution but I was able to work around it due to the magazine is digital.

Here is a layout I put together working with the pictures provided and playing off the picture in a box feel. The two couch pictures where not already in a box and felt that was an advantage to soften and open up the feel a little. The angles of couches help lead the viewer's eye, in and out, through the photo collage making the complete ad viewed.

This ad reflexes the 'At Home' simple but elegant style while giving Kelly Oyler her own identity that stays inline with the company she represents. This could easily be converted to other advertising pieces and marketing material.