Simply Beautiful Gift Baskets

Simply Beautiful Gift Baskets ad (Click to enlarge)

When I was working on the FW Magazine many of the advertisers supplied their ads. But a few only provide a picture and some text. They needed the ad to be build for them. This is one of those advertisers. She had no logo, a picture of a basket shown and info to be in the ad. I went to her website with only one useful item, her picture. So I went on constructing a background using colors pulled from the picture, a logo in a style equally matching. I assembled all the pieces in a way shown in this layout.

We're So Sorry

When FW Magazine was started by a bunch of eager and excited ladies that set a launch date that ended up being a little unrealistic. So when the date come and gone they needed to put something out explaining the situation to not only the awaiting viewers but also the advertisers. I had only a few hours to pull something together so they could post it right away.

Frugal WAHM Magazine

Well, after 200+ hours and 70 pages working on the Frugal WAHM magazine it is launched digitally. Click on the link below to see the Premier issue.

http://www.joomag.com/magazine/frugal-wahm-magazine/0501475001367092289

Celebrating YOU! FW Magazine Article Layout

Here is an article that I have put together for the Frugal WAHM Magazine I am working on currently. This article has 10 pages (2 page spread with 8 individual pages) through out the Magazine. It is one of the featured articles in the magazine. It has 9 interviewees divided out to 2 interviewers.

The challenge to this layout was to find a way to present each interview individually so the reader can read out one person at a time and fit their information with pictures to a single page. Page numbers are given to each interviewee listed on the first page introduction so readers know where to go for each one. All the articles in the magazine also include a short bio of each author of the article. Each article are assigned their own color, so each one is done in a monochrome pallet. Here I included the two page spread, which includes one of the interviews, and two of the single pages.

Lucabella's At Home Ad

Currently I am laying out the Frugle WAHM magazine. With this project, I have to place many ads of all sizes through out the layout, but there are some ads that are needing totally laid out. Lucabella's At Home is one of them. Kelly Oyler did have a logo and only a few pictures for us to use. Some of the pictures are of low resolution but I was able to work around it due to the magazine is digital.

Here is a layout I put together working with the pictures provided and playing off the picture in a box feel. The two couch pictures where not already in a box and felt that was an advantage to soften and open up the feel a little. The angles of couches help lead the viewer's eye, in and out, through the photo collage making the complete ad viewed.

This ad reflexes the 'At Home' simple but elegant style while giving Kelly Oyler her own identity that stays inline with the company she represents. This could easily be converted to other advertising pieces and marketing material.