Bargain Mart Serious Tools Business Cards and Banner

Concepts for Bargain Mart Tools Business Cards (click to enlarge)

Final Concepts-Bargain Mart Tools Business Cards (click to enlarge)

Walked into a new tool store with a friend of mine one day. As we where walking around looking at the great tools the store owner came up and asked what we where looking for. My friend was asking all kinds of questions about things and the next thing I know I was getting information for two banners he was interested in getting for his grand opening in a few weeks. They were going to be wrapped onto a trailer and parked down on the end of the parking lot. So this is the design he went with and was very happy. To this day he is still using it.  Recently they requested business cards. I gave them 4 options and was asked to layout a back print for them to write personal quotes on.

Once Upon A Lawn Business Card Redesign

Once Upon a Lawn, LLC Business Card after redesign (click to enlarge)

Business Card before redesign (click to enlarge)

This Business Card redesign came to me from a client that just wanted to order business cards from me. But after they sent me a picture of their card I just couldn't help myself in suggesting some design changes. This card also has a back that has a BBB logo and what they do in black in white print. While the customer was set on their logo and colors that is being used in all their materials, I thought there could be some design improvements. I felt that the design was not unified nor read well. So I changed the top bar by using the shape of the leaf and move to just the upper corner, this fit well with the larger logo. I also placed a brown strip next to the orange, holding a brief description of what they do to the front of the card. This gives the viewer a quick explanation of what they specialized in without the need to flip the card over. I also changed the half circle to the lighter color of green in the logo and over lap it a little on the brown stripe to help unify all the elements which helps with the flow of the card. The mount now looks more like a mount of lawn or landscaping. I also used the same font which is in the logo, Bakers Signet, in some areas complimented with varying weights of Helvetica and eliminated unnecessary verbiage "phone:". This helped add interest as well as adding an additional element of unifying the overall design. While I considered a matte finish for their earthy feel, I opted for glossy for its durability of looking sharp longer after being carried around in a pocket, toolbox or in the ashtray of the pickup.

Yard Sign

Vehicle Magnet

Thanks to this business card redesign, it has brought us additional business from this client. I have carried the design over to vehicle magnets, yard signs, and soon to letterhead and apparel. In addition to this, I am confident they will be reordering these items from Jalapeño Designs in the near future.